About.you: 4 Easy Ways to Launch Your Presence Online

Screen Shot 2013-12-14 at 1.46.04 PMReady to look for an internship or even a job? Before you even think of beginning the search, make sure you’ve got an online presence. If you don’t, most employers looking to fill positions in journalism, PR, advertising and other media-communications jobs won’t consider you. Period.

What do you need? Here’s the bare minimum:

1. A well-designed digital resume. You’ll be applying for most jobs online, so the paper resume has become obsolete. Make sure your resume looks good, reads well and has no typos or grammatical errors. Click here for resume dos and don’ts–and for an example of how your resume should look and feel.

2. A linked-in profile. More and more recruiters and HR managers are using linked-in to find interns and other employees. You can also network with employers, business and media connections and other enterprising students on linked in. And site’s job feature can help you find a position. Sign up today; creating a profile is free and easy. One tip: be clear that your linked-in profile should reflect the kind of position you want, not necessarily the type you have now. So if you’re working in a bar or as a grocery store clerk–but you want to be a journalist–fashion your profile to highlight your journalism skills, experience and even classes at that top. Downplay the clerk or bar jobs or leave them off altogether.

3. Create an about.me page. With the rise of social media, employers want to see what you look like. At this point, many assume that if you don’t have a photograph somewhere, you’re hiding something. About.me is a platform that allows you to post a photo of yourself, create a short bio, post links to other social media if appropriate and published writing and photography. It’s best to include a link to your about.me page in your email signature, like mine, below. Click here to see an example of a clean, straightforward page. Screen Shot 2013-12-14 at 1.38.05 PM

4. Last thing: make sure any photo of you on linked in and about.me looks professional. Like the photo on the top, umm, not the bottom! No hats, sunglasses, crazy hair, unprofessional clothing, weird expressions/gestures or revealing body parts.



The Right Resume

Now’s the time to work on your resume. Here’s a template to download: Resume Sample Format 8 13

Here’s a good resume courtesy of my student Daniel Friedman. (Thanks Daniel!!!!)

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Why do I like this resume so much:

1. Clean, straightforward, easy-to-read format. The red is a nice extra. Makes it pop.

2. Has the good stuff at the top. He had me with the qualifications. Always start with a list of the skills and talents you bring to the party. They can be listed under “Qualifications,” “Summary,” or “Skills.” Be sure to list any social media proficiency–Twitter, Facebook, WordPress–as well as computer, audio and video skills if you have them.

3. Doesn’t have an “Objective.” Hate that. Don’t ever list an “Objective”–even if you’ve been told to do that. Objectives tell employers what you’re looking to gain from them. What do they care? Tell them what you have to offer.

4. Is specific. Have a resume tailored for each job or each industry. Daniel’s makes him look journalistic. He has another one that is shifted around and tweaked to make him seem more techie. I have one for academic jobs, another for book writing, one for health, one for LGBT, one for newspaper gigs etc.

5. His classwork is listed out. Daniel doesn’t have a ton of experience, but he has taken some journalism and communications courses. Those add weight to his resume.

6. “Media and Work experience are two separate entries. Daniel hasn’t had a job in media, but he has (unpaid) experience with the Campus and as a blogger–which is great. He also listed his CCNY web job…which is how he pays the bills. This shows that he’s held down a job, which HR may want to know.

Good luck! Daniel got an internship, that turned into a paying gig at a sports magazine using this resume!!! Now he’s working at Sports Illustrated as the NBA editor.