by Ebony Anderson-Brown
As a rising-senior at the City College of New York, I understand the importance of gaining as much experience as possible from the outside world. Whether it’s in another country or in the heart of Minneapolis, Minnesota, learning never ends.
I am grateful that I was able to travel to the University of Minnesota for the College Media Mega Workshop with Curtis and Anthony, my fellow Campus Magazine staff members, to learn and build connections. During my three days there, I gained experience and more.
I chose to focus on marketing because of my major in advertising and public relations as well as my current role as business and advertising manager for the Campus. In the morning workshops, I participated in team building exercises, and was lectured by some of the most prominent marketing advisers at top college publications such as Central Michigan University and Cal Poly’s Mustang Media Group. I left every workshop with a new plan, and discovered interesting marketing techniques that could potentially improve our publication’s relationship with the community on- and off-campus. I’ve started building a relationship with the American Advertising Federation at CCNY and Oso Harlem to explore marketing options that can help benefit the students and Harlem community that read the Campus.
Of course, I also immersed myself in the life and culture of Minneapolis, a city I had never been to. I visited the Mall of America, the largest mall in the United States, with over 200 retail stores and an indoor amusement park. This world never ceases to amaze me.
Aside from sightseeing, I met some talented and interesting people from Oregon State. Even though we all had our differences in majors and cultural backgrounds, we connected over those same things, and our ambition to make our school publications the best they could be.
Coming back to New York, all I could think about was how to start implementing these new ideas. With all the information I learned from the workshops and my newfound friends, I have already begun creating on-board training decks and contacting local businesses that may want to work with the Campus. My enthusiasm continues as we draw near to the beginning of the Fall semester, and I just want to be able to leave a legacy behind when I graduate in May. Fortunately, I had the opportunity to visit Minneapolis and learn what I did, preparing me to train the next wave of ambitious students. I’d recommend all students have a chance to travel for something like this, because you get so much out of it.